We love coffee but hated the anxiety that came with it, so our founder discovered scientifically proven natural ingredients that reduced the negative side effects of caffeine and thought it would be rude not to share it with others who have the same problem.
Our deeper 'WHY' is to inspire conversation around anxiety and mental health, ultimately supporting social change that improves the mental health culture in New Zealand.
Why is your name RUDE?
It’s a play on words, an oxymoron or a double entendre depending on what context we use.
Our coffee is designed to be side-effect free and we think it’s a bit rude other coffee brands cause negative side effects like anxiety, jitters, headache and energy crash.
Also, for all those too young to know, in old-fashioned English, 'Rude Health' means to be 'strong and healthy', so you see what we did there…RUDE Health Coffee… Pretty smart right ;)
What are Nootropics?
Nootropics are substances that improve cognitive function, mental performance and mental health, particularly improving executive functions like memory, creativity, focus and motivation.
Nootropics are rapidly growing in popularity due to today’s highly competitive society and deteriorating mental health. Natural substances that can improve your life, now that sounds good to us and that’s why we are so passionate about nootropics.
How does RUDE reduce the anxiety and jitters of coffee?
Due to an incredible natural amino acid called L-theanine that is found in green tea leaves.
Green tea contains caffeine and the plant naturally balances this with L-theanine, so we are simply replicating what mother nature already figured out by balancing out the caffeine in coffee the same way.
L-theanine is proven to have a synergistic effect with caffeine to reduce anxiety, jitters and stress by calming the central nervous system through having a direct effect on neurotransmitters in the brain.
L-theanine also helps to regulate serotonin and dopamine levels in the body, which are chemicals that are ultimately responsible for mood.
How does RUDE reduce the energy crash of coffee?
Due to the MCT oil which slows down the absorption of caffeine, reducing the infamous energy crash, while also providing a powerful energy source for the brain and body.
The MCT oil also adds a beautiful creamy texture and enhances the flavours of the organic coffee.
Can I trial RUDE?
We are so confident in our product that we have a money-back guarantee, so if you don’t like RUDE coffee, simply get in touch with us within 14 days. That easy!.
How do I make RUDE coffee?
We have created a high-performance blend with natural nootropics to make an all in one formula that only needs water.
Simply mix one sachet with 250ml of water and you are ready to go. Easy as!
Even though we think RUDE coffee doesn’t need anything else, don’t feel rude if you want to add your own milk or sugar.
You can even make it into iced coffee or expresso martinis... You do you boo, there are no rules when you drink RUDE ;)
Can I drink RUDE as Iced Coffee?
You can do whatever floats your boat or tickles your fancy :)
Hot or cold water, blend it with butter, mix it with your martini, add it to your protein shake, sprinkle it on your ice cream or create a “fair trade organic vegan caramel frappuccino latte” for all we care … there is no right or wrong, that’s the beauty of being RUDE.
Is RUDE a natural product?
Yes, every ingredient in our formula is found naturally in different plants around the world.
The coffee is from organic green coffee beans, the MCT oil powder is derived from coconuts, the L-theanine is found in green tea leaves and the monk fruit extract is, you guessed it, monk fruit.
Is RUDE coffee fair trade and organic?
Yes, our coffee is sourced from a union is East Africa that ensures all workers and farmers are paid a fair amount for the coffee while strengthening the local industry and creating opportunities previously unattainable for the growers.
Is RUDE Vegan, Gluten, Nut and Soy free?
Yes, our formula has no animal products, gluten, nuts or soy.
Our goal is to make coffee accessible to drink for more people, hence our focus on reducing side effects, but we also made sure to not add any ingredients that some people can’t consume.
Our product is packaged in a facility that also packages products containing milk, soy, egg, gluten, wheat, fish, peanuts, tree-nuts and sulphites, so if you are ultra allergic to any of those, we recommend double-checking with your healthcare professional.
Can I drink RUDE when on a keto diet?
Yes, in fact, our formula has medium chain triglycerides (MCT oil) that convert into ketones that can be used as an instant source of energy for your brain and body.
There is also no sugar in our product which is perfect for low carb diets.
Do I need to add sugar to RUDE coffee?
This is entirely your decision on how sweet you like your coffee.
We have created our formula with a pinch of Monk fruit extract to bring out the flavours of the coffee but not enough to make it sweet like sugar. This way we ensure everyone can enjoy RUDE, even those who like their coffee black.
Is RUDE coffee safe?
Yes, especially compared to generic coffee, however, use obvious precautions considering this is a caffeinated product. Don’t be drinking five by 9 am and wondering why you are bouncing off the walls ready to run a marathon.
The other obvious point, it is not recommended for pregnant women or children. Seek medical advise if you have any concerns.
Where can I buy RUDE coffee?
Right here. We only sell online.
You might find us at your local green expo or festival, but trust us, that would be a wild game of cat and mouse that would be a lot of fun but not very time efficient.
If you subscribe online you get the best price and we deliver straight to your door, easy as!
What’s the difference between RUDE and decaf coffee?
RUDE Coffee has caffeine so it still provides the energy hit we love but the added nootropic ingredients reduce any negative side effects like anxiety, jitters, headache and energy crash. These nootropics also improve clarity and focus.
RUDE is also full flavoured coffee, unlike the weird tasting processed decaf coffee people try to claim tastes like normal coffee…. Sorry to be rude and burst your bubble but it doesn’t!
Why should I buy RUDE coffee rather than cheap Instant coffee?
Like everything in life, you get what you pay for. To have the highest quality, organically grown coffee where the farmers are paid a fair wage means a slightly higher price.
You also have to ask yourself "what is the cost of an energy crash on your daily productivity?"
Only you can decide what is more important… the planet, your health and high performance, or, saving a dollar… It’s a no brainer really.
Does RUDE coffee actually work?
It sure does, but don’t take our word for it, try it yourself risk free with our money back guarantee.
You can also look at the individual ingredients we use and simply google their effectiveness online and you will find that we have chosen ingredients backed by science.
You won't find any outlandish claims of "traditional medicines" around here, like tiger penis powder to improve your libido. Just good ol' research based science.
When should I start feeling the effects?
Within 30 mins you will notice the effects.
For the best results, use consistently for 30 days and the difference will be irrefutable. Increased focus, clarity and energy, with noticeably reduced negative effects of generic coffee like anxiety, jitters and energy crash.
Why is RUDE in individual sachets?
The nootropic ingredients in our high-performance formula are scientifically proven to work, however for the likes of L-theanine, you need 200mg to have the desired positive effects. In order to ensure you get all the benefits, we needed to use individual sachets to ensure the dosing was accurate.
The sachets also perfectly preserve the coffee to ensure the quality remains premium.
